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Dry ice clouds, wire-walking and magicians: it can only be the Volvo FH’s official launch.

After one of the most hyped run-ups to a truck launch in years, with everything from leaked pictures from a Chinese model factory to a viral video campaign, it’s finally here! The all new Volvo FH.

In a gala event in Volvo’s home town of Gothenburg, starring top Swedish magician Joe Labero and the wire-walking star of that video, Faith Dickey, the latest Volvo FH was unveiled in the obligatory cloud of dry ice.

Around 1000 guests saw the live performance, and many thousands more joined via video links around the world, including a British connection to Birmingham, hosted by BBC F1 presenters David Coulthard and Jake Humphreys.

For more on Volvo’s new flagship pick up a copy of Commercial Motor tomorrow (6 September). You can also see it in the metal, as well as drive a host of other trucks, at next month’s Commercial Motor Live event. Book your place at the industry’s biggest event now.

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