DHL Supply Chain has won a five-year contract with Westfield Group to handle the logistics for its Stratford City shopping complex in east London.
A DHL-run consolidation centre, located eight miles from the shopping complex, will run retailers’ final-mile logistics with the aim of reducing vehicle movements to the shopping centre by up to 80%. It will also reduce retailers’ emissions by up to 75%, says DHL.
The logistics giant will also base a full-time team at the Stratford City site, working with suppliers and the 250-plus retailers located at the shopping centre to manage deliveries into the stores.
An online delivery management system will control the flow and sequence of deliveries, reducing loading bay congestion.
Paul Richardson, MD at the DHL Supply Chain’s UK Fashion unit, says: “The benefits of our consolidation model will ensure reduced congestion at the new Stratford complex during particularly busy periods, while driving significant environmental savings and operational benefits for the retailer’s house there.”